Sources

    Every driver.
    Every source. Tagged.

    Hayes is four layers stitched together: distribution, replication, attribution, and your carrier-branded portal. Here is what each one does — and why generic ATS platforms can't show you what's actually working.

    Job boards syndicated
    60+
    Cities replicated to
    10k+
    Source attribution
    100%
    Portal per carrier
    1
    Attribution

    Where leads and hires actually originate.

    Typical monthly breakdown across Hayes carrier portals. Your mix will vary by region, equipment, and how aggressively each channel is funded — and you'll see your real numbers updated daily.

    Indeed

    34%

    XML feed + sponsored bidding with UTM source preserved.

    ZipRecruiter

    22%

    Direct API + apply-direct conversion pings.

    Meta (Facebook)

    14%

    Lead Ads tagged into your portal automatically.

    TheTruckReport

    11%

    Standards-compliant XML for trucking-only audience.

    Driver Referrals

    12%

    Referral PWA tracks the recruiter and the referring driver.

    Direct & Other

    7%

    Branded careers pages, QR codes, SMS keyword apply.

    Distribution layer

    Standards-compliant XML feeds to Indeed, ZipRecruiter, Meta (Facebook), TheTruckReport, Talroo, Adzuna, JobGet, LevelUp, and 50+ niche trucking boards. UTM-tagged for source attribution down to cost-per-hire.

    Per-city replication

    Edit a master job template once. Hayes spawns city-specific postings and keeps every clone synced when you change pay, equipment, or screening questions.

    Attribution layer

    Every applicant arrives stamped with the board, ad, campaign, recruiter, and referring driver they came from — and that tag carries straight through to the hire record.

    Carrier-branded portal

    Your fleet gets a branded subdomain with your logo and colors, your own users, and per-city / per-recruiter cost-per-hire reporting in one place.

    See where your drivers really come from.

    Most carriers cut cost-per-applicant by 30–50% in the first month after switching to Hayes — because for the first time, they can see which channels actually produce hires.